Pipeline isn't a campaign. It's a system. We build it.
SaaSProspects designs, builds, and runs the revenue systems behind B2B software companies: lead generation engines, account based marketing programs, and the AI marketing stack that stitches them together.
Senior operator. No junior handoffs. 25 years in B2B.
25+Years in B2B marketing
3Practice areas, one system
100%Senior-led delivery
90 daysTypical first build cycle
What we do
Three practices. One connected pipeline.
Most agencies sell channels. We build the system underneath them — so demand creation, account programs, and AI automation reinforce each other instead of running in silos.
PRACTICE / LEADGEN
B2B Lead Generation
A repeatable engine that turns your ICP into qualified meetings — across outbound, inbound, and paid.
Every engagement follows the same architecture. Tools change; the layers don't.
01 / Record
System of record
Your CRM holds the truth: accounts, contacts, stages, and history. Everything else reads from and writes back to it.
Typical tools: HubSpot · Salesforce
02 / Signal
Signal capture
Website intent, ad engagement, technographic shifts, hiring activity, and CRM events — collected and de-duplicated into account-level signals.
Typical tools: Factors.ai · Apollo · Clearbit-class enrichment
03 / Action
Workflow and outreach
Automation routes each signal to a play: a sequence, an ad audience, an SDR task, or an account alert — with AI drafting the first version of every message.
Typical tools: n8n · Smartlead · LinkedIn · Claude
04 / Judgment
Human approval
Nothing ships without a person saying yes. Approval gates in Slack keep speed without giving up taste, accuracy, or brand voice.