4 Strategies That Jump-start B2B SaaS Lead Generation Sales

In this post, let’s see some B2B saas lead generation strategies that jump-start your sales.

Generating quality leads for any SaaS startup is not a piece of cake. We have to focus on creating essential beneficial content, attracting leads interested in that content and then nurturing throughout the sales cycle.

The major benefit of writing quality content can make potential clients “raise their hand” and interacting with them “warm” leads rather than cold leads.

1. Do More Guest Blogging.

Guest blogging is a way to get your brand, story and/or content in front of a larger audience. Your goal is to find guest blogging partners that complement your business. So if your product targets HR professionals, seek out guest blogging opportunities for publications that HR pros read.

Guest blogging is generally a win-win scenario. You get to reach a new audience, and the publication gets the free content that you provide. Make sure to optimize the effort spent here, though. Include an author bio that mentions your company, and links to your website. Your goal is to get people interested, and then visit your website to learn more.

2. Focus on Facebook, Quora and LinkedIn groups.

Facebook and LinkedIn groups provide great opportunities to reach prospective clients. There are groups on any topic imaginable, so choose ones that fit your niche best. Specifically, choose groups where your target customer hangs out. Do posting answers on Quora to get more attention and follow the topics related to your niche.

Of course, you don’t want to just sell when you join the group. Provide beneficial content and advice regularly, comment on others’ posts and answer questions.

3. Recreate And Spread Content All Around The World.

We know how important content is, but it’s also not an easy task to create. That’s why you should make the most of every content piece you produce. When you have a new blog post or other content offerings, share as widely as possible on the following:

  • All your social media channels (share multiple times)
  • Facebook and LinkedIn groups
  • Banner ads/retargeting ads
  • Emails
  • Website

Beyond sharing as much as possible, think about how you can get more mileage out of that piece of content, by repurposing it into a different format. For instance, if you write a blog, use that same content in additional ways, like creating:

  • In-depth Ebooks
  • SlideShare presentations
  • Videos
  • Infographics/checklists
  • Templates/“swipe” files
  • Podcasts

Doing so helps you quickly grow your content library with different formats that appeal to different individuals.

4. Boost through Offline activities.

You shouldn’t neglect offline strategies.

Spend time at networking events, volunteer to speak at a conference or event, attend industry functions, etc. Choose locations where your target customer is likely to spend time, and then get networking.

If you are an event speaker or have a booth at a conference, consider bringing copies of your best content piece, to hand out along with business cards.

There are so many strategies to hike your saas lead generation sales. But these are the fundamentals and essential strategies and plays a key role in kickstarting sales.