There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. The tools you need to be successful will depend on your specific goals. We listed 5 interesting lead generation tools everyone should use.
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you. All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. It also finds contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to prospects in your sales pipeline. A 14-day free trial is available with paid plans starting at $59/month.
2. Datanyze Insider Chrome Extension
Datanyze has multiple tools for finding specific data on leads. However, their Datanyze Insider Chrome Extension will give you metrics for a site you are visiting such as site revenue or Alexa ranking. You can then export this information to Salesforce with contact information.
3. Voila Norbert
Voila Norbert is a tool that can be used to find someone’s email address. Simply, you’d enter the name of the person you’d like to find an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans at $0.10/lead.
Like Voila Norbert, Hunter can be used to find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 100 requests (email searches). From there, paid plans start at $39/month for 1,000 requests/month.
The tool at MailTester.com is really simple. You enter in an email will check if that email address exists. While it doesn’t work 100% of the time (some servers block email authentication tests), it can be a good tool to “guess” and check someone’s email if you can’t find it using a tool like Voila Norbert or Hunter.