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B2B Lead Generation Company
Real B2B business growth is all about:
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1. Deal close rate
2. Net new lead acquisition
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At Engage48, we specialize in working with B2B startups and enterprise companies alike. Our B2B lead generation services combine account based marketing processes and cutting edge technology to generate the best placed leads for building your sales pipeline
ABM Content Syndication
Engage48 helps you be in the front of your target buying committees by triple-intent data layer and AI driven ABM marketing campaigns. Our ABM content syndication programs are able to generate MQLs, HQLs and BANT qualified leads for your B2B brand
ABM Appointment Setting
Leverage our proven process of scientific email drip campaigns, controlled calling outreach and contextual social outreach to book meetings with buying committees at target accounts that matter to you. Full-funnel ABM appointment setting for your B2B brand. 15+ industries, 18+ functional areas and global reach of 48+ countries. 4K+ b2b appointments booked
ABM Content and SEO
In the competitive world of B2B marketing, the surest way to stand out is to be the best. Stop creating One-size, fit-all content and SEO. We work with subject matter experts and craft Informative, Engaging, and Persuasive content for your buyer personas.
B2B Data Solutions
When it comes to B2B marketing campaigns, availability of right and accurate data is key. Leading B2B brands use Engage48 data services which include firmographics, technographics organograms, account profiles, latest contact information and reliable B2B data lists
How Engage48 B2B Lead Generation Service Works
Our approach to B2B lead generation begins with carefully mapping the right accounts to go after through firmographics, technographics and triple layer intent data. We then help you construct the right buyer personas based on the role of the buyer in the decision making process. When executed properly, account based and buying committee approach results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.
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We begin by interviewing you and your solution experts, learning everything we can about your company and solutions. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your business solution, and why your customers choose you over your competitors. We’ll use this information to create the detailed buyer personas that we use to feed into our lead generation strategy.
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Next, depending on the project objective - whether you are looking to generate top of the funnel leads through ABM content syndication or book meetings for your sales team, we combine proven ABM processes and innovative technology to engage with buying committees at your ideal accounts to generate the right leads to you. Each campaign is crafted and optimized keeping your target buyer in mind, resulting in a steady stream of new leads. Wherever we find a gap in persona based content, we offer our top notch ABM content services as well
Helping leading B2B brands close more deals
Case Study: Leading B2B Martech Company
We began working with a leading B2B Martech company in the United States. Their goal was to generate top of the funnel, marketing qualified leads (MQLs) focused on the SMB and mid-market marketing decision makers in United States
Engage48 team created a content hub with a mix of client branded and non-branded content (white papers, videos, infographics, thought leadership content and informative puzzles). The content hub was promoted to marketing decision makers from a pre-selected list of 5000+ SMB and mid-market accounts through targeted ABM outreach which resulted in 500+ MQLs, 30+ meeting requests, besides valuable data of content consumption for the client content operations
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