Invested tons of hours in creating a product. Now your product is ready to hit the market. But, what is the more terrifying job is launching the product into the market. You have to figure out what are the ways you can introduce your product to the market and how to acknowledge the people, that your product exists. Marketing and advertising are a key factor to sell your product. The way your product hit the market and impact created, depends wholly on your advertising strategies.
Many good products are flopped because of a lousy release. After all the work their teams poured into the product, product managers often treat the launch email as an afterthought. Because they know the value of the new version inside out, they presume that users will instantly see its value too. They presume that users will be thrilled to try out this new thing.