Webinars are one of the most effective educational tools for your marketing. You spend weeks, sometimes months, planning the perfect webinar topic. How do you make sure the right audience attends?
Typically, webinar invitations are done via email. You can also invite people to your webinar via social media campaigns, pay-per-click campaigns in AdWords and LinkedIn, or word-of-mouth. The webinar invitation has an opportunity to be seen by thousands and thousands of people, yet it is sometimes the piece of the webinar planning that is overlooked and rushed.
Email webinar invitations can help you capture the right audience. But in an era where everyone’s email inbox is bombarded with promotional content, it’s critical your invitation stands out from the crowd.